Product Leader and Design Professional
Portfolio
PRODUCT LEADERSHIP
I take a hands-on approach to leadership with the belief that learning never stops. While my experience allows me to guide others through the complex execution of software, technology and service development, we can't rest on past experiences. Change is occurring faster than ever, and to keep pace, people and companies must be adaptable, flexible, humble and resilient to succeed. I strive to be these things while sharing my passion and enthusiasm for designing and developing solutions that help companies and people grow.
RESEARCH
In-person user testing and research conducted to observe users in workplace setting and subsequent testing of prototypes pre-development to validate assumptions.
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PERSONAS
Personas concentrate less on demographics and more on key responsibilities and what a user in this role is thinking and feeling. Persona development is used on a daily basis when constructing scenarios for new functionality.
Personas aligned to functionality
Examples of personas across platform roles
Early in product development, when Agile teams are still learning about the audience, roles, product vision and functionality, new development work is planned aligning personas, key actions in user flow with the teams who are responsible for the work so that they can see dependencies.
ROADMAP PLANNING
Responsible for planning product roadmaps and aligning the portfolio of services, technology and goods.
COMPETITIVE ANALYSIS
Competitive research and analysis is done bi-annually to identify points of differentiation and assess strengths and weaknesses at both the portfolio and categorical level and product. For products, designers and product managers do deeper dives into analyzing platform functionality.
MAPS and USER FLOWS
We regularly create user flows and journey maps to trace a user or a group of users actions, outline interdependencies and exposes opportunities for improving the experience.
A favorite technique is Story Mapping which is beautifully outlined in "The User's Journey: Story Mapping Products People Love" by Donna Lichaw. The following examples were taken from virtual session where we mapped customer communications.
REQUIREMENTS
Epic level requirements form the blue print and acceptance criteria that neatly articulate functionality and phases.
Download samples of requirements
WIREFRAMES, SKETCHING AND PROTOTYPES
In my experience, a visual (regardless of the fidelity) improves the collective understanding ten-fold. A visual allows for idea sharing and cross team collaboration while increasing retention and recall of information. I almost always rely on a visual to tell a story.
RAPID PROTOTYPING
Special Purchase Offer website prototype used for testing and early development
Auto manufacturers (and other industry OEMs) need a way to easily manage incentives for special groups of consumers and business partners. Current state consists of disparate systems, multiple owners, and a paper-based certificate and claim process.
Goals:
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Attract new customers
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Create a special experience
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Consolidate discount management
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Digitize the end-to-end experience
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Increase leads for dealerships and car sales
VISUAL DESIGN
